![]() ![]() You niggas gon' keep it honest, we tellin' lies to the. Chorus: Pooh Shiesty My lil' nigga turned into a rat, so it's fuck what we was. Flooding the zone with versions of the original song extends its life, and crucially, punts the question of whether a similar buzz could be generated with a new single. I be settin' all the trends, money heist, call me Berlin. For younger artists, especially those who catch fire on TikTok, lengthening the life of a song - see also: the emergence of the TikTok remix - is crucial to setting a foundation for a chance at something beyond a one-viral-smash career. Generally, the internet lets you know if you’ve caught a wave the challenge then becomes determining how to stretch out the ride. But that also underscores that the album is decreasingly relevant as a destination point, something especially true for artists on the rise, for whom the scramble for sustained attention can be Darwinian. Increasingly, the biggest pop stars talk about their careers in terms of “eras” - that’s less shorthand for an album cycle than a grandiose umbrella term for all the things that come with re-entering the public sphere after a bit of a down phase, from sonics to aesthetics. 12 on the Billboard Hot 100.īoth “Beat Box” and “Montero” are case studies in how to extract maximum value from a single song, a strategy that - as the internet and streaming services push artists away from albums and toward songs (or, sometimes, snippets of songs) - is emerging as an elegant promotional solution: If people decide they want to listen to your song, simply give them more of it. There’s a version with Mulatto, a reggae remix with Shenseea, unofficial versions by Young M.A., Kevin Gates, Lil Yachty and Calboy and many more.Īll told, “Beat Box” has hundreds of millions of streams across Spotify, YouTube and other platforms, and recently peaked at No. Last Friday it was “Beat Box 5,” with Polo G. On April 9, “Beat Box 4,” with NLE Choppa. Now, a year after its initial release, “Beat Box” is, somehow, still going. Called the #JunebugChallenge, it spread wildly on TikTok, replicated in oodles of videos. foreign Sell these bands if it aint no tourin Fresh white tee and some Off-White Jordans Trackhawk too loud, it dont need no horn Keep my weed. ![]() 23, a dancer named Junebug posted a video doing an exaggeratedly comic shimmy dance step to the song. It bubbled lightly throughout the summer and fall, and then in December came a remix, “Beat Box 2,” with the rising Memphis star Pooh Shiesty. “Beat Box,” by the young Florida rapper SpotemGottem - a thunderous, pulsing sneer of a track - was released just over a year ago.
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